Pick your waters.
Define your dealership’s territory, priority lakes, inventory and campaign goal.
Lakefront marketing. Dealer focused.
YOUR POTENTIALCUSTOMERS AREN’TEVERYWHERE.WHY MARKETLIKE THEY ARE?
Targeted direct mail for boat dealerships.
Put your inventory in front of property owners on the lakes that matter to your market.
Minnesota first. Built lake by lake.
LESS SCATTER.
MORE SHORELINE.
MORE SHORELINE.
BG
MAKE WAVES
MAKE WAVES
A better place
to start a conversation.
BUILT FOR YOUR SHOWROOM
PONTOONS ✳ FISHING BOATS ✳ RECREATIONAL BOATS ✳ MARINE RETAIL
01 / THE LAKEFRONT ADVANTAGE
YOUR MARKET
HAS A SHORELINE.
A ZIP code can cover a lot of ground. Your best campaign territory may follow the water.
Boat Gravy plans campaigns around groups of qualifying lakefront properties in your dealer territory. It’s a practical way to reach people with a connection to the boating lifestyle.
A relevant geographic audience. Purchase intent is not verified, and results are never guaranteed.
Focus on qualifying lakefront propertiesConcept illustration · not a real map
02 / FROM YOUR LOT TO THEIR LAKE
A CLEAR COURSE.
START TO SEND.
You know your boats.
Let’s put a thoughtful campaign behind them.
Find the audience.
Identify qualifying waterfront properties using reviewed geographic research and authorized sources.
Make it yours.
Build a mail piece around your boats, your offer and a clear next step. You approve the creative.
Make the drop.
Coordinate printing and targeted mailing. Agree on timing, audience eligibility and response tracking before launch.
03 / PICK YOUR PACE
ONE GOOD DROP.
OR A WHOLE
SEASON OF THEM.
From a focused first campaign to a steady seasonal presence. Scope and pricing follow your territory, audience and creative needs.
Find your campaign01 / ONE-TIME
The First Splash
Test a defined lake market with one focused mailing. A useful starting point for an introduction, boat show or featured inventory.
02 / SEASONAL SERIES
The Season Pass
Plan a sequence of mailings around your selling season, from early interest to summer weekends and season-end offers.
03 / RECURRING
The Next Wave
Stay present in selected lake markets with a recurring schedule. Refresh the message as your inventory and priorities change.
04 / OUR HOME WATERS
MINNESOTA FIRST.
MORE WATER AHEAD.
We’re starting with Minnesota dealerships and lake markets. Campaign availability depends on a review of your requested territory and usable, authorized audience research.
MinnesotaInitial market
PLANNED EXPANSION · AVAILABILITY NOT YET CONFIRMED
WisconsinMichiganIowaSouth DakotaNorth DakotaIllinoisNebraska
No blanket statewide coverage claim. We confirm lake and territory availability before proposing a campaign.
05 / LET’S MAKE WAVES
GOT BOATS?
LET’S TALK
LAKES.
Tell us where you sell and what you want to move. Start with a market analysis or a campaign proposal.
Dealer inquiry preview
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